Although the characteristics of the early market is very supportive of mobile payments, but the United States is very slow to accept the technology. In recent years, although the Asian and European countries to move forward to move forward, but the United States is still a curved development. However, the Americans responded enthusiastically to the introduction of Apple's phones in 2007. In December 2010, smartphone users accounted for 27% of US mobile phone users, compared with 16.8% in the same period last year. The increase in smartphone applications and the availability of economic data plans will help US mobile payment applications.
As the United States has a stable and well-developed payment system, the new payment method by scanner reader is difficult to enter the market and replaced it. As a result, advanced mobile payments in the United States are slower than in many other countries. Although the United States has made many attempts to pay with scanning payment reader, there is no indication that the current mobile payment business is in a state of sustainable development. On the supply side, traditional payment companies (such as Visa, MasterCard, American Express and First Data) are profitable in maintaining the status quo and are not likely to profit from non-traditional payments. On the consumer side, consumers have a lot of efficient and secure payment options, such as credit cards, debit cards and cash, eliminating the need for other payment methods. As for businessmen, they do not want to invest in QR code payment technology until they are widely used by consumers. This creates a network effect because both the demand side and the supply end user use mobile payments, which must wait until the other party has already used mobile payments. As a result, mobile payments must have clear and universal added value to attract users from existing payment methods.
US mobile technology is particularly competitive, the company's new product innovation as a means to quickly seize market share. As a frontier area for payment, mobile payments are potentially damaging to the current payment ecosystem. However, mobile payments also provide a profitable opportunity for companies that have a place in the new ecosystem, and companies compete for investment by investing in mobile payment trials and market tests. In 2011, "Google Wallet" for New York City and San Francisco launched based on the NFC test. Verizon, AT & T and T-Mobile, announced the launch of NFC in Salt Lake City and Austin in 2012.
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