No one convenience store business "fruit box" that has been completed in May 2017 A round of financing, the amount of over 100 million yuan, from the source of capital leadership, Qiming venture capital, source capital, Ventech China and with the vote.
The fruit box was launched by Guangdong Zhongshan Bingo Barcode scanning Technology, which was transformed from fruit O2O model (which was invested by Wise Capital), and tested the unmanned product from August 2016. The box size is divided into two sizes, the medium box size is 4.8m (L) * 2.6m (W) * 2.76m (H), the shop SKU is about 500; the large box size is 6m (L) * 2.6m (W) * 2.76m (H), store SKU about 800.
The box is currently used in unsolicited store solutions based on RFID technology, each product is affixed with RFID tags above, for closing receipts, in addition to the monitoring system, remote customer service. The company also claims to be equipped with face recognition technology, action identification anti-theft system, dynamic shelves, automatic billing system and intelligent product identification technology, but has not yet seen in the store.
The store's specific shopping steps for the first time users need to scan the code concerned about the "fun box" WeChat public number "to complete the verification, the use of WeChat sweep code to open the door, in the store to buy their own goods; complete the purchase, the goods placed In the cash register, the system will give the settlement price; then the user through the App, Alipay or WeChat scan to complete the payment.
Compared with the traditional convenience store, the fruit box to sell the main standard goods, such as beverages, daily fast consumption, easy to eat fast food to meet the immediate needs of the goods, there is no introduction of fresh food category. According to the company estimates, the cost is about a quarter of the traditional convenience store, covers an area of 15 square meters of box SKU and 40 square meters of convenience stores basically flat. As a result of no one program, so the monthly operating costs of about 2,500 yuan, lower than the traditional convenience store. In addition, the box with a lift system, can be moved.
Profit model, the fruit box that there are three main points. The first is the sales spread income, the user price of emergency products is relatively low sensitivity; followed by the realization of channel value, want to cooperate with the promotion of large brands to profit; third is the cash flow re-use.
Entrepreneurial companies, the traditional retail chain and online players also began to test the water, Rosen China recently began pilot "unmanned cashier" stores, customers into Rosen, took out the phone, through a called "Mars Rabbit" app that Can also complete the self-checkout; Ali also said that in early July the second Taobao Festival on the unmanned retail plan, appeared in the name of "Amoy Coffee" in the flash shop.
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